Privacy notice

Who is responsible

Christian Rocha, an individual doing business as So What ("we"), with an address at Avenida Santa Fe 498, Col. Lomas de Santa Fe, Alcaldía Cuajimalpa de Morelos, C.P. 05348, Ciudad de México, México, is responsible for the processing of your personal data.

For any privacy matter, write to privacidad@sowhat.mx.

What data we collect

When you book the free call: name, job title, company, work email, the goal you choose or write, the services you marked as interesting, the site language, and the date and time you pick for the call.

While browsing: technical data such as IP address, browser type, and pages visited, which our hosting provider logs for security, and aggregated usage statistics that do not identify you.

We do not collect sensitive personal data or financial data. This site is not directed at minors.

What we use it for

Purposes required for the service you request: booking and holding the call, preparing the session with the information you share, replying to you and, if you ask, quoting the services you are interested in.

Additional purposes, not required for that service: occasionally sending you information about our services, and improving the site with aggregated statistics.

If you do not want us to use your data for the additional purposes, write to privacidad@sowhat.mx at any time. Saying no does not affect the call or any service you request.

Who we share it with

We use providers that process your data only on our behalf and under our instructions: site hosting, email delivery, and appointment scheduling. Some of them store information outside Mexico. This is not a transfer and does not require your consent.

We do not sell your data or transfer it to third parties, except where the law allows it without your consent, for example to comply with a request from a competent authority.

Your rights (ARCO)

You have the right to access your data, correct it if it is inaccurate, have it deleted, and object to its use for specific purposes.

To exercise them, email privacidad@sowhat.mx with: your name and an email address for our reply; an official ID or, if you act for someone else, proof of representation; the data and the right you want to exercise; and any document that helps us locate your data. For a correction, state the change and attach supporting documentation.

We reply within 20 business days at most. If your request is granted, we carry it out within the following 15 business days. Exercising these rights is free.

Withdrawing consent or limiting use

You can withdraw your consent or ask us to limit the use or disclosure of your data by writing to privacidad@sowhat.mx, following the same procedure. If we need the data for the call or an ongoing service, withdrawing consent may prevent us from completing it.

You can also sign up for the Public Registry to Avoid Advertising run by Mexico's Federal Consumer Protection Agency (PROFECO).

Cookies and similar technologies

We measure visits with Google Analytics through Google Tag Manager. That measurement may use cookies to tell sessions apart. We do not use them for advertising or to follow you across other sites. If you open the calendar to book, that service may use its own cookies needed to work.

How long we keep it

We keep your data for 24 months from our last contact, or for as long as a project with you lasts plus any period required by law. After that, we block and delete it.

Changes to this notice

If we change this notice, we will publish the new version on this page with its update date.

Authority

If you believe your right to personal data protection has been violated, you may go to Mexico's Ministry of Anti-Corruption and Good Governance (Secretaría Anticorrupción y Buen Gobierno), the competent authority.